Today’s 3 Minute AdAge features Arnell Group CEO Peter Arnell defending his agency’s Tropicana carton design.
This entry was posted on Thursday, February 26th, 2009 at 1:27 pm and is filed under Design, Packaging. You can follow any responses to this entry through the RSS 2.0 feed.
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his speaking doesnt really convey confidence in his own design…
one of the amusing things is that all the digital mockups have MUCH more vibrant colors than the actual package, which might have helped its reception,
it still help me find my juice faster when im on my way to work though… oh well
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