Cartongate: Peter Arnell Speaks

Today’s 3 Minute AdAge features Arnell Group CEO Peter Arnell defending his agency’s Tropicana carton design.

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One Response to Cartongate: Peter Arnell Speaks

  1. mrmarkrobson says:

    his speaking doesnt really convey confidence in his own design…

    one of the amusing things is that all the digital mockups have MUCH more vibrant colors than the actual package, which might have helped its reception,

    it still help me find my juice faster when im on my way to work though… oh well

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