At least PepsiCo thinks so. The soft drink giant has filed a lawsuit against its competitor Coca-Cola’s Powerade, over the sports drink’s new ad campaign. PepsiCo alleges the new campaign which seeks to position Powerade as “the complete sports drink,” and even features half of a Gatorade bottle in the creative is not only diluting the Gatorade brand, but falsely advertising to consumers. Apparently “scientists” have found no evidence to support Powerade’s claim of being the complete sports drink. Scientists? Really?
Read about it here on Adage