Cartongate: Peter Arnell Speaks

February 26, 2009

Today’s 3 Minute AdAge features Arnell Group CEO Peter Arnell defending his agency’s Tropicana carton design.


February 23, 2009

The big story today is PepsiCo’s ‘New Coke’, as The NY Times is calling it. Only months after releasing their much talked (and blogged and blogged and blogged) about Tropicana carton redesign, they’ve decided to switch back to the Strawrange, citing a strong outcry from their ‘most loyal customers.’ Cool. Looks like we’re going to have the privilege of experiencing yet another shelf-off.

Do you think major rollbacks like this affect the credibility of designers?